It’s hard nowadays to pin down the meaning of the word “natural” when referring to beauty products. With so much ‘greenwashing’ in advertising the word has lost some of it’s meaning. To us, natural ingredients mean minimally processed and derived from natural sources such as seeds, nuts, and leaves. We like to go from plant to product in as few steps as possible!
We’re committed to using natural ingredients not just because they work, but because they create less of an environmental impact than their chemical counterparts. Extraction of a botanical oil, for example, uses less fossil fuel and creates far fewer harmful byproducts than the creation of a hydrocarbon-based oil such as paraffin. Natural ingredients also tend to be fully biodegradable and easily composted. The dried herbs that go into our herbal infusions are collected and turned into our compost heap, which will in turn yield rich, black soil for our gardens.
Part of what makes our products so effective is not only the superior quality of the natural ingredients they contain, but the quantity they contain as well. All of our products are at least 97% natural, with some (such as Twist Mist) being 100% natural. From high potency herbal infusions to rich botanical oils and extracts, our carefully crafted formulas are packed full with ingredients that nourish your hair and scalp from the inside out. Whenever possible we use organic, unrefined ingredients so as to pass on their uniquely beneficial and potent properties. These natural ingredients are as beautiful and fragrant as they are effective. The minimal processing they undergo gives our products their unique color and scent!
It’s easy to talk the talk without walking the walk, right? But when you create every product yourself, you have a very personal stake in whether your ingredients are safe to use. We don’t want to be in contact with anything toxic, so you can rest assured that our products are safe for you and your family to use. Though we do use a limited number of chemicals (primarily for emulsification and preservation), we take care to use only those that receive a safety rating of 5 or lower on the Environmental Working Group’s Cosmetic Safety Database and to use them in the smallest possible amount.