cruelty free, Hair & Identity, Natural Hair Care, Natural Ingredients, Original Moxie

Cruelty Free Products

Moby and Maybelle!

Being beautiful shouldn’t come at the expense of other living beings – it’s as simple as that. We’re committed to a completely Cruelty Free product development process and have been certified by the Coalition for Consumer Information on Cosmetics’ Leaping Bunny Program! You can rest assured that our products comply with Leaping Bunny’s exacting standards which ensure that “no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.”

Aside from animal welfare issues, cosmetic animal tests also have scientific limitations whose results may not be relevant to humans. Cosmetic testing not carried out on animals often combine human cell based tests and advanced computer models, whose results take far less than the months and years that outdated animal testing requires. These updated modern techniques to test the safety of cosmetics also have the benefit of not harming others for our beauty.

Above are two of our beloved, always inspiring animal friends – Moby and Maybelle, both rescues from the local Humane Society. Their sweet and joyful personalities remind us every day why we choose to be cruelty free πŸ™‚ Tell us! Why do you choose cruelty free?

4 thoughts on “Cruelty Free Products

  1. Jess A

    This is awesome to hear. I’m always on the search for new cruelty-fee products – it just doesn’t make sense to purchase cosmetic products that have been tested on animals, from both an ethical/moral and scientific standpoint. Really happy to hear that you’ve been certified! Well done!

  2. Jess A

    Also – I choose cruelty-free because I don’t see the difference between loving a dog and loving any other animal (this is also why I strive to eat vegan, or at least vegetarian). Animal love ❀ and the environment thanks me, too! πŸ™‚

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