Humectants have the all-important property of attracting water to the hair – essential for keeping our strands moisturized! They work a lot like magnets, literally attracting water molecules toward the hair and skin via a process called hydrogen bonding.
There’s a wealth of information (and misinformation) surrounding when, where, and how to properly moisturize and hydrate your hair. Original Moxie’s philosophy is that humectants should always be applied to damp or wet hair. Just as you’d apply moisturizer while your skin is still moist from the shower, it’s key to apply humectants to your hair when it’s already wet. When humectants are used in this way they bond with the water on the hair’s surface (or ‘cuticle’) and help it to penetrate into the cortex, where moisture is stored. To assist water in reaching the cortex, we recommend smoothing a humectant downwards along the hair shaft as it’s applied. This technique is known as ‘filling’ and is the first step in ‘Proactive Hydration’ – a hair care approach pioneered by Original Moxie. By filling the hair shaft with water when it’s wet, it achieves an optimal level of moisture during the setting and styling process. Because hair is already fully hydrated (and therefore less prone to humidity-induced frizz) Proactive Hydration reduces concerns over dew point and humidity.
Original Moxie’s humectant ‘par excellence’ is Oasis Moisture Gel, is an intensively hydrating treatment which contains five types of humectants: Glycerin, Sodium Lactate, Aloe Vera, Hydrolyzed Silk Protein, and Panthenol. Because it’s lightweight, oil-free, and sublimely slippery, it slides easily through all hair types and works as a primer for all subsequent styling products.
‘Sealing’–the second step in the Proactive Hydration process–further eliminates frizz and locks moisture inside the hair shaft. Sealing can be achieved with the use of mildly acidic agents, natural proteins, botanical oils and plant-derived waxes. This step works by laying down the scales of the hair cuticle and by forming a water-repellant film on the outside of the hair shaft. As with the filling process, sealants should be smoothed downwards along the hair shaft and applied when the hair is still wet. Which type of sealant will work best for you is largely a factor of your natural moisture level. Dry hair types should look for oils and waxes, such as those found in Twist Mist or Hair Bling. Normal to oily types should seek out protein-based sealants like Mane Tame, which has a low pH and a high percentage of natural proteins.